What is digital transformation and how can it transform companies?

Technology has always been a huge driver of business productivity. However, like any change, incorporating digital technologies into all aspects of an organization is a very difficult mission.

The digital transformation (DT) deals exactly with this process of technological change: how to choose the best technologies for you, what are the resistances faced in the implementation process, what are the results obtained when transforming digitally, in short, countless possible aspects are addressed .

An extremely important point to reflect on: Leaders, in general, are more willing to innovate under conditions of perceived threats than opportunities. For this reason, a lot of technology went from paper to reality during the pandemic. But companies that were already evolving technologically managed to perform better than those that made up for lost time.

And how is TD transforming companies?

Operational Efficiency: Reduction of human errors;
New audiences: Innovative digital marketing strategies;
Better customer experience: personalized digital channels;

What about pricing/revenue management?

The use of artificial intelligence, such as machine learning, has revolutionized pricing. The possibility of handling an incredible amount of information with great precision is a dream come true for all professionals in the field.