Technological and statistical knowledge in data collection and storage.
Technological and statistical knowledge in data collection and storage.
We elaborate and increase the pricing strategy through revenue management practices, collection and analysis of competitors' public prices, we outline demand forecasts and identify the best promotions through research and conjoint analysis.
Why introducing technology is so important in pricing?
The amount of information available has increased exponentially in recent years. To be able to understand the dimension of this growth, in the last five years, human beings generated more information than in all previous years combined. Collect, store and interpret all this unimaginable amount of data is possible only with the use of Big Data, Artificial Intelligence and statistical modeling.
Volix has both the technological and statistical knowledge necessary to process this information and the experience necessary to ensure that all interpretation adds value and is feasible at the operational level. The sum of these three factors is the greatest differential of our company.
Pricing Strategy
We elevate our customers' pricing strategy using the best and most modern revenue management practices. We analyze the entire commercial policy in depth and identify the elasticity of all products, sales channels and regions. Using all our tools and our experience, we evolve our customers' knowledge about the real cost of their products, expand their knowledge of the market, observe price trends and guarantee the greatest possible dynamism in the pricing of products.
Price Monitoring
We collect all public prices from our customers' competitors and address possible inconsistencies in this collection. We make all this information available on our platform, customizing all views according to business needs.
Demand forecast
An extremely important variable in defining the pricing of a product is its future demand. We have expertise in creating models with high predictive power, combining artificial intelligence and statistics. The introduction of elasticity in the forecast allows our client to be able to simulate price change scenarios and quantify the impact of this change on sales volume. Our experience guarantees the successful implementation of this technology in the day-to-day activities of the company.
Conjoint Research
Which promotions bring in the most volume with the lowest possible investment? There is no one better to answer that question than the customer. Through joint research and analysis, we were able to identify the best promotions, quantifying the impact on sales volume and finding opportunities to improve communication.