Technology has always been a major driver of productivity for companies. However, like any change, incorporating digital technologies into all aspects of an organization is a very difficult mission.

Digital transformation (DT) deals precisely with this process of technological change: how to choose the best technologies for you, what are the resistances faced in the implementation process, what are the results obtained when transforming digitally, in short, numerous possible aspects are addressed.

An extremely important point for reflection: Leaders are generally more willing to innovate under conditions of perceived threats than opportunities. For this reason, a lot of technology has gone from paper to reality during the pandemic. But the companies that were already evolving technologically managed to perform better than those that were chasing lost time.

And how has TD been transforming companies?

Operational efficiency: Reduction of human errors;
New audiences: Innovative digital marketing strategies;
Better customer experience: Personalized digital channels;

What about pricing/revenue management?

The use of artificial intelligence, such as machine learning, is revolutionizing the way we price. The possibility of handling an incredible amount of information with great precision is a dream come true for all professionals in the field.