Adding external data for more efficient pricing strategies.
Efficient pricing requires more than internal analysis.
Effective pricing requires detailed analysis of relativity and constant monitoring of the market. With Volix’s price monitoring solution, your company will have access to personalized reports, automated analyses and strategic insights. This allows for precise mapping of customers, competitors and trends, ensuring more assertive and informed decisions.
Automatic Price Mapping
MAP is an advanced price monitoring solution that allows companies to accurately monitor the pricing of products and/or services available online.
Using AI, MAP captures and structures millions of prices per month, providing detailed analytical reports, strategic insights and expert support from the Volix team.
The tool helps to identify pricing opportunities, control competition and maintain compliance with commercial policies, ensuring greater assertiveness in pricing decisions.
Customized BI dashboards, providing strategic analysis and dynamic visualizations.
Automation of profitability calculations, optimizing decision-making.
Intelligent alerts about non-compliance with commercial policies.
Integration with management systems, ensuring a continuous and efficient flow of data.
Unlimited monitoring of items, frequency and sites.
Continuous monitoring of the market for more precise pricing adjustments.
Automated price collection by category, channel and region
Comparative analysis for benchmarking with competitors
Recurring reports, ensuring continuous monitoring
Strategic studies for an in-depth understanding of trends and the consumer.
Detailed segmentation of sectors and regions
Price elasticity, identifying impact on demand
Strategic price variation simulations
Adjusting prices and offers according to different consumer profiles.
Customer clustering by purchase volume and recurrence
Dynamic pricing, adapted to the consumption profile
Volix is a complete pricing solution and, aware that not all products and/or services have prices available online, we have a team of highly trained researchers. They are responsible for collecting price information, whether in person at points of sale, by telephone or through other available channels, guaranteeing accurate and up-to-date data.
In-person data collection
Strategic selection of points of sale:
Support in identifying and choosing points of sale, when necessary, to guarantee the representativeness and relevance of the research.
Researcher training:
Training for field teams, with a focus on standardizing data collection to ensure consistency and avoid any distortions in the results.
Advanced Collection Tools:
Use of Volix’s exclusive collection application, designed to capture prices quickly and efficiently, store evidence securely and minimize operational errors.
Continuous Data Auditing:
Periodic audits to guarantee the accuracy, integrity and quality of the data collected during the research process.
Data collection on other channels:
Definition and implementation of the most appropriate research methodology: hidden client, bid, procurement, among others.
Approval and alignment of the research discourse with the client to ensure consistency and clarity.
Specialized training for the Research Analyst, ensuring efficiency in data collection.
Conducting interviews and strategic contacts with the companies targeted by the research, guaranteeing in-depth information.
Collection of detailed data and evidence, covering both quantitative and qualitative information.
We use advanced analytics and cutting-edge technologies to identify trends, detect anomalies and generate valuable strategic insights.
As a result, we deliver detailed, customized reports that present key pricing insights, tailored to the specific needs of each client.
Furthermore, in offline surveys, we are able to capture important additional information, such as:
Proposal template
Discount policy
Gondola share
Stock-outs
Forming combos
Service SLA
And much more, guaranteeing a broad and accurate view of the market.
Price adjustments based on strategic data, guaranteeing appropriate values for different customer profiles and increasing precision in price definition.
Creating customized commercial conditions according to purchasing behavior, optimizing conversions and maximizing revenue with targeted strategies.
How this impacts performance
Greater predictability of price adjustments
Better competitive positioning in the market
Efficiency in attracting and retaining customers
Volix differentials for data accuracy
Our team is highly qualified and has extensive experience in all stages of the data cycle, from data collection to advanced analysis. We stand out for our continuous and improved use of proprietary artificial intelligence models, with particular expertise in processing unstructured data, such as images captured during field surveys.
What sets us apart:
01/
Use of Advanced Computer Vision Algorithms
Our algorithms guarantee the integrity and accuracy of the price collection carried out using photos taken by the researchers.
02/
Automatic Image Validation
AI solutions automatically validate captured images, identifying:
Inconsistencies in the data
Readability of information
Pattern recognition
03/
Detecting common problems
Our models automatically detect issues such as
Low resolution
Inadequate angles
Possible fraud
Benefits of this approach
Accuracy and reliability
We ensure that only reliable data is incorporated into the analysis, guaranteeing the quality of the information.
Reduction of errors and rework
The application of AI significantly reduces errors and increases operational efficiency.
More assertive decisions
With more accurate data, our clients can make more informed and strategic decisions.
