Thayná has a degree in Business Administration from the FMU University Center and works as a Lead Consultant at Volix. He has solid experience in market research, strategic pricing and commercial intelligence, participating in diagnoses and comparative price analyses between different segments, defining discount strategies, collecting and processing external data, as well as developing new pricing metrics. He also monitors processes, directs demands and delivers analyses focused on performance and strategic alignment. He has worked on various projects in the food industry, logistics, security and retail sectors, contributing analytical insights and tailor-made solutions for each market.