Júlia has a degree in Production Engineering from the University of Brasília (UNB) and works as a consultant at Volix. She has experience in strategic pricing projects, commercial analysis and process structuring. She has worked on the development of pricing simulators, elasticity and adhesion rate analyses, price relativity studies, menu reviews and promotional strategies. She has also participated in dynamic pricing initiatives, defining discount strategies and managing internal projects. His experience covers sectors such as food, industry, retail and distribution.