If you reduce the price by 5%, how much more do you have to sell to get to the same place?
If you reduce the price by 5%, how much more do you have to sell to get to the same place? We often need to accelerate sales intensively in the short term. One of the options that has the most impact and moves the needle fast is price reductions. However, despite the almost instantaneous increase […]
How can pricing help companies get through times of crisis?
How can pricing help companies get through times of crisis? Price increases are the lever that most affects a company’s profitability. This is due to the fact that the price effect has a direct impact on net profit, since most of the time it is only reduced by taxes. When we studied the firms listed […]
How do companies personalize prices with Artificial Intelligence?
Companies with the highest level of maturity in pricing use artificial intelligence to ensure that their prices are always at optimum points. One of the most widely used tools is algorithmic pricing (AP), which is able to combine a wide variety of metrics to determine the price of each product/service. Our recommendation is to develop […]
What is digital transformation and how can it transform companies?
Technology has always been a major driver of productivity for companies. However, like any change, incorporating digital technologies into all aspects of an organization is a very difficult mission. Digital transformation (DT) deals precisely with this process of technological change: how to choose the best technologies for you, what are the resistances faced in the […]