Who is the real competitor for your products or services?
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1% price increase has an average 12% impact on company profits
1% price increase has an average 12% impact on company profits This fact is extremely strong and is often overlooked by decision-makers in organizations. As the price increase does not carry costs and expenses (it is usually only reduced by taxes), it has a direct impact on profit. And since turnover is much higher than […]
If you reduce the price by 5%, how much more do you have to sell to get to the same place?
If you reduce the price by 5%, how much more do you have to sell to get to the same place? We often need to accelerate sales intensively in the short term. One of the options that has the most impact and moves the needle fast is price reductions. However, despite the almost instantaneous increase […]
Why is the future of pricing based on A.I.?
Why is the future of pricing based on A.I.? There are a few different ways of pricing a product, among which it is common to price based on costs, based on competition or based on demand. Regardless of what would be the best pricing methodology for a company, Artificial Intelligence can play an essential role. […]
Can we differentiate between texts made by humans and texts made by AI?
Can we differentiate between texts made by humans and texts made by AI? The evolution of artificial intelligence models to simulate language brings up several important discussions. While many benefits are being presented, there is also a growing fear of electronic fraud, such as identity theft and the mass creation of texts in order to […]
How can pricing help companies get through times of crisis?
How can pricing help companies get through times of crisis? Price increases are the lever that most affects a company’s profitability. This is due to the fact that the price effect has a direct impact on net profit, since most of the time it is only reduced by taxes. When we studied the firms listed […]
AI is the future, but how can you apply it to your business today?
AI is the future, but how can you apply it to your business today? AI is extremely important for the future of almost any company. The numbers agree with this statement, after all, Machine Learning alone (a subcategory of AI) is a USD 25 billion market and is expected to rise to an impressive USD […]
Which companies already use Machine Learning in their demand forecasting models?
Companies with the highest level of maturity in pricing use artificial intelligence to ensure that their prices are always at optimum points. One of the most widely used tools is algorithmic pricing (AP), which is able to combine a wide variety of metrics to determine the price of each product/service. Our recommendation is to develop […]
How do companies personalize prices with Artificial Intelligence?
Companies with the highest level of maturity in pricing use artificial intelligence to ensure that their prices are always at optimum points. One of the most widely used tools is algorithmic pricing (AP), which is able to combine a wide variety of metrics to determine the price of each product/service. Our recommendation is to develop […]
What is digital transformation and how can it transform companies?
Technology has always been a major driver of productivity for companies. However, like any change, incorporating digital technologies into all aspects of an organization is a very difficult mission. Digital transformation (DT) deals precisely with this process of technological change: how to choose the best technologies for you, what are the resistances faced in the […]